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Cookie Policy

Varlion Cookie Policy

Last updated: July 14, 2025

1. What are cookies and why do we use them?

A cookie is a small text file that is stored in your browser when you visit almost any website. At Varlion, we use cookies and similar technologies to make our website work correctly, to understand how you use it, and to offer you a personalized and relevant shopping and Browse experience.

In this policy, we transparently explain what cookies we use, what they are for, and how you can have full control over them.

2. Data Controller and Contact Information

The data controller responsible for the data collected through the cookies on this website is:

  • Company Name: Varlion GmbH
  • Address: Kägiswilerstrasse 17, CH-6060 Sarnen OW, Switzerland
  • Contact email: contact@varlion.com

Although our company is based in Switzerland (a country with a data protection level recognized as adequate by the European Union), this policy is applied in full compliance with the General Data Protection Regulation (GDPR) for all our customers and visitors from the European Economic Area (EEA).

3. How can you manage your consent?

In accordance with current regulations, when you first visit our website, we will show you a cookie settings panel where you can exercise your right to choose.

  • Accept All: You will allow all cookies to be installed, providing you with the most complete and personalized experience.
  • Decline All: Only technical cookies, which are essential for the basic functioning of the website, will be installed.
  • Configure: You can choose granularly which type of cookies you allow to be installed, based on their purpose.

You can modify or withdraw your consent at any time. To do so, simply click on the permanent "Cookie Settings" link found in the footer of our website.

4. Detailed List of Cookies Used

Below, we detail the cookies used on our website, based on the audit conducted.

a) Technical Cookies (Essential)

These cookies are essential for the website to function. They do not require your consent and cannot be disabled, as without them, services like the shopping cart, account access, or consent management itself would not work.

Cookie Name Provider Purpose Duration
Prestashop-[...] Varlion (PrestaShop) Manages the user's session, the shopping cart, and the order process. 19 days
PHPSESSID Varlion (PHP) PHP session identifier, essential for navigation between pages. Session
cookiesplus Varlion (PrestaShop Module) Stores your cookie consent preferences so we don't have to ask you again. 364 days

b) Preference or Personalization Cookies

These cookies allow us to remember information to make your experience more convenient, such as not showing you a pop-up notice that you have already closed.

Cookie Name Provider Purpose Duration
popupdisplay1 Varlion (PrestaShop Module) Remembers if a pop-up or emerging window has already been shown to avoid interrupting navigation. 399 days

c) Analytics or Measurement Cookies

These help us understand how visitors interact with our website by collecting information anonymously to improve the site's performance. They will only be installed if you accept them.

Cookie Name Provider Purpose Duration
_ga Google LLC Main Google Analytics cookie. Used to distinguish users with a unique ID. 399 days
_ga_[Container-ID] Google LLC Google Analytics 4 cookie. Used to persist and count page views. 399 days
_gid Google LLC Google Analytics cookie. Used to distinguish users over a short period (24h). 24 hours
_dc_gtm_UA-[...] Google LLC Google Tag Manager cookie. Used to throttle request rates and control tag loading. 1 minute
pageview_event_id Varlion / Brevo Used to track page view events for internal analytics or marketing purposes. Session

d) Marketing and Advertising Cookies

These collect information about your Browse habits to show you relevant ads on other websites and to measure the effectiveness of our campaigns. They will only be installed if you accept them.

Cookie Name Provider Purpose Duration
fbp Meta Platforms, Inc. Facebook/Meta cookie. Identifies browsers to provide advertising services and campaign analysis. Session / 3 months
_gcl_au Google LLC Google Ads cookie. Used to measure advertising effectiveness and attribute conversions to campaigns. 89 days
sib_cuid Brevo Identifies the visitor to link their Browse with their profile in Brevo, allowing for personalized marketing. 181 days
external_id Varlion / Brevo Possibly used by a third-party service (like Brevo) to identify the user for marketing or chat purposes. Session

5. International Data Transfers

For the operation of third-party cookies, we share information with providers who may be located outside the European Economic Area (EEA), such as in the United States. These transfers are always carried out with the highest security guarantees:

  • Google LLC (Analytics, Ads) and Meta Platforms, Inc. (Facebook/Instagram): Both companies are based in the U.S. and adhere to the EU-U.S. Data Privacy Framework (DPF), which ensures an adequate level of data protection.
  • Brevo: Is a company based in the European Union (France), so by default, data is processed with all the guarantees of the GDPR.

6. Policy Modifications

This policy may be modified to adapt to new legislative requirements or changes in the type of cookies we use. Any significant changes will be communicated through the website itself.